Mass. consumers warned of school marketing tacticsAP , Associated Press
Apr. 10, 2013 12:03 PM ET
BOSTON (AP) — A new state government campaign is warning consumers about deceptive marketing practices that some for-profit schools use to attract students.
For-profit schools often market subpar programs to veterans and low-income student who depend on federal loans to attend, Massachusetts Attorney General Martha Coakley says.
Recent studies show for-profit schools together spend billions a year on recruiting and marketing, Coakley says.
But she says studies also show 47 percent of federal loan money that goes toward for-profit school tuition will end up in default.
Coakley's office says the consumer initiative also includes free training across Massachusetts, and that more than 3,500 people have already taken part.
The program follows a lawsuit Coakley's office recently filed against a for-profit training center based in Brockton, alleging the school misrepresented job placement numbers and made other deceptive statements about training.
Students who want to file complaints about for-profit school practices can do so online through the attorney general's office.
Consumer information on for-profit schools: http://www.mass.gov/ago/schools